2025 SBDC Workshop: Advanced Social Media Management: Strategies for Growth, Influence, and ROI

Description

Take your social media skills to the next level with this advanced training designed for marketers, business owners, and communication professionals ready to move beyond the basics. 

This session will dive into high-impact strategies for driving engagement, growing your audience, and converting social efforts into measurable results. Key areas we’ll cover include: 

• Platform Strategy Optimization – how to tailor content and cadence across Facebook, Instagram, LinkedIn, and TikTok 
• Influencer Marketing – identifying the right partners, structuring agreements, and tracking ROI 
• Advanced Targeting & Paid Ads – refining your ad spend with audience segmentation and A/B testing 
• Content Planning Tools & Automation – streamline your posting and reporting with modern tools 
• Analytics That Matter – understanding insights to inform smarter decisions 

Whether you manage a brand or support clients, this class will equip you with practical tools and expert-level strategies to elevate your social presence and drive meaningful results. 

Facilitated by: 

John Lucas, Chief Executive Officer and Owner of Management Essentials

and 

Tim Bingaman, Certified Business Advisor® Small Business Development Center at Miami University Regionals