2026 Clermont Classroom - Class 2: Revenue Growth by Design: Building a Sales Strategy That Scales

Description

Revenue growth rarely comes from simply working harder, hiring another salesperson, or hoping more leads appear. Small businesses grow more consistently when they understand their best customers, clarify their value message, choose the right sales activities, and build a repeatable process for creating and closing opportunities. In this practical session, Sean O’Shaughnessey will help business owners and leaders think through the decisions that shape profitable revenue growth, including where modern tools like AI can support better research, messaging, follow-up, and sales management. Participants will leave with a clearer view of how to strengthen their sales engine and make growth less dependent on luck, heroics, or the owner’s personal network.

Participants will learn how to:

• Identify the most practical revenue growth levers for a small business.
• Define the difference between more activity and better sales execution.
• Clarify which customers, markets, and opportunities deserve the most attention.
• Strengthen sales messaging so prospects understand business value more quickly.
• Build a simple, repeatable sales process that improves consistency and accountability.
• Recognize where sales efforts break down between lead generation, follow-up, opportunity management, and closing.
• Use AI selectively to improve prospect research, messaging, preparation, and sales management without making the process feel impersonal.
• Decide what to measure so revenue growth becomes more visible, manageable, and predictable.
• Create a practical next-step plan for improving their own sales and growth strategy.

Meet the Instructor:
 

Sean O'Shaughnessey CEO and President New Sales Expert

ABOUT THE BUSINESS EDUCATION SERIES
The Clermont Classroom: Business Education Series is a multi-session professional development program created by the Clermont Chamber of Commerce to equip business owners, leaders, and team members with the knowledge and tools needed to grow strong, successful organizations.

Each 90-minute class focuses on a critical area of business success—such as leadership, communication, HR, sales, marketing, finance, and emerging technologies like AI. Sessions are led by experienced professionals and designed to deliver practical, immediately applicable strategies.

Participants may register for individual classes or enroll in the full 8-class series for a comprehensive learning experience that supports personal growth, team development, and long-term business success.