2026 Clermont Classroom - Class 3: Make Your Mark: Building a Brand That Gets Noticed, Chosen, and Referred

Description

In a crowded marketplace, the businesses that win aren't always the best. They're the most memorable. This session breaks down what it actually takes to build a brand that attracts the right customers, guides them from first impression to loyal fan, and converts attention into lasting revenue. You'll explore brand positioning, digital marketing strategy, and how to map the customer journey so every touchpoint works together and not against you. No fluff, no jargon. Just a clear roadmap to making your brand impossible to ignore.

Participants will learn how to:

• Define what makes a brand distinct and why differentiation is your most valuable marketing asset.
• Map the customer journey from awareness to loyalty and identify where your business loses customers.
• Develop a brand message that clearly communicates who you serve, what you do, and why it matters.
• Identify the digital platforms and marketing channels that make the most sense for your business stage.
• Create a simple, sustainable content strategy that builds visibility without burning you out.
• Apply smart tools and tactics to show up consistently and move customers from curious to committed.

Meet the Instructor:
 

Whitney L. Barkley, M.S. CEO Speakerazzi

ABOUT THE BUSINESS EDUCATION SERIES
The Clermont Classroom: Business Education Series is a multi-session professional development program created by the Clermont Chamber of Commerce to equip business owners, leaders, and team members with the knowledge and tools needed to grow strong, successful organizations.

Each 90-minute class focuses on a critical area of business success—such as leadership, communication, HR, sales, marketing, finance, and emerging technologies like AI. Sessions are led by experienced professionals and designed to deliver practical, immediately applicable strategies.

Participants may register for individual classes or enroll in the full 8-class series for a comprehensive learning experience that supports personal growth, team development, and long-term business success.